How to Spot a Real Ted Baker Shirt: A 4-Step Authenticity Check
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Ted Baker is one of the most beloved British brands, renowned for its quirky prints, sharp tailoring, and distinctive quality. However, with such popularity comes a market flooded with counterfeits trying to imitate this iconic style.
When buying pre-loved fashion, you want the certainty that you are taking home the authentic quality and design the brand is famous for. As experts in designer clothing, here at RewearableUK, we inspect hundreds of garments every week.
Here is our 4-step guide to help you identify a genuine Ted Baker shirt.
1. The Main Collar Label
The neck label is the shirt's ID card and usually the first place where fakes reveal their true nature.
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Stitching Quality: On an authentic shirt, the "Ted Baker London" label is stitched impeccably. The stitching should be clean, tight, and often uses a thread in a contrasting colour (such as pink or blue). Fakes often feature sloppy, uneven stitching or use generic black or white thread.
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Font and Spacing: The "Ted Baker" font is unique. Counterfeiters often get the spacing between the letters wrong (either too squashed or too far apart) or use a font that looks "almost" right, but isn't quite there.
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The Size Label: On Ted Baker shirts, the size (e.g., "3", "4", "5") is almost always found on a separate, smaller label, neatly stitched underneath the main brand label.

2. Buttons and Stitching (The Real Test)
Ted Baker is obsessed with details. Counterfeit manufacturers are not.
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Branded Buttons: Almost every button on a genuine Ted Baker shirt is branded. It usually features "Ted Baker" engraved sharply and cleanly on the rim or the face of the button. Fakes typically use generic, smooth plastic buttons with no text.
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Contrast Thread: This is a classic Ted Baker signature. Often, the buttonhole of the very last button or the final button on the cuff is stitched with a thread in a completely different, vibrant colour (e.g., bright pink on a blue shirt). It is an expensive detail that fakes almost always skip.
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Seam Quality: Check the stitching along the side seams and sleeves. On an original garment, they are straight, tight, and clean. Fakes often have uneven hems or loose, excess thread.
3. Fabric and Print Quality
This is particularly true for their famous floral or geometric print shirts.
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Sharp Prints: On an authentic piece, the prints are crisp, the colours are vibrant, and the design is clear. Fakes often look "blurry" or "washed out," as if a low-resolution photo was printed onto the fabric.
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Cotton Quality: Ted Baker shirts are crafted from high-quality cotton that feels soft yet "crisp" and structured. Fakes often use thin, almost transparent cotton or a cheap polyester mix that feels stiff and plastic-like to the touch.
4. The Wash Label and Composition
Finally, check the internal labels stitched into the side seam.
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The Booklet: An original garment almost always features a "booklet" group of 2-3 wash labels, containing instructions in multiple languages and material composition codes.
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Clear Text: The text on these labels must be sharp and professional. Fakes often have just a single label with faded text, typos, or poor printing quality.
Buy with Confidence
Identifying a fake can be tricky, but knowing these details—labels, buttons, fabric quality, and stitching—allows you to shop with much more security.
Of course, the easiest way is to buy from an experienced and trusted seller. Here at RewearableUK, we guarantee that every single Ted Baker shirt we sell is 100% authentic. Our team inspects every piece to ensure you receive only the original designer quality you deserve.